Fine so now we know content material is king. And naturally since we have become creating our own blogs, (remember blogs can be short slang for Websites – which can be what all their “formal and official” term is), almost all of our details is going to be “unique” and “Original”. Yet regularly, since we are only person, and since we all simply cannot “create” more and more details, we can copy information from other web sites. That is nice. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now let me make this obvious. If you are providing a service to the people, where your main business is always to offer away links to other places wherever people could possibly get information, in other words you are a database where persons come to get backlinks, because you already did all the analysis – that is certainly fine. Since what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the sole parameter a great Search Engine looks at. Not with a long taken.
This is a critical point out keep in mind. Almost everything we might talk about, every single method, coming from content to email to email lists to anything, has although one objective in mind. To consistently and constantly maximize and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the services you are offering, to come back. So please differentiate amongst the end goal plus the methods. Content (discussed within our first article) is a approach towards the goal of getting classified by a good spot on a search results, and the aim is to possess people apply and arrive to your web page or blog page, and create a “buzz” regarding it. (We can talk about this much later within our series. )
Let us return to content for the moment. Here we are referring to something that every writers know about and are knowledgeable about. Text, words, phrases. Primary, unique textual content.
So in order to continue on our fairly rational path, all of us will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining precisely what these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more cautiously.
If you have a website selling head of hair beauty helps, you will want to sell off your materials writing articles around what you are selling. Clearly if you compose something about the between different types of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you definitely will write content around your hair supplies. You are going to write articles on good hair care, approach dye your mane, how to get gone split-ends, when to hair shampoo etc . and so forth
Our magic hair site is called “Hair Is Not really Forever”. Yet this is our site for the time being and we will maintain it as we complement. hairisnotforever also offers a blog. This homesearchbureau.co.uk blog we will call “SilkyFairHair” and we’ll put it, with regard to our case in point in under the proprietor who’s aptly known as Mr. Nor Hair. So now we have the following:
1 . Web Site – Your hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is fictional)
These types of names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles specially when I arrive at the article in the importance of finding the right name.
Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Your hair work together. They create the site, get each of the necessary products to sell anything on it, create a couple of article content about your hair and sit back and wait for the people to arrive beating their very own “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you claim in British, “Knock. Hit. Good Morning! Any person Home? inch
Okay the head of hair couple know about keywords. Therefore they create articles in which EVERY word has the term hair in it (or balding). Yet hair is the name of the video game. They make sure their content material is initial, and once they may have written two HTML pages of head of hair articles, smartly placed by way of a cousin the graphic artist (who is certainly bald) around the advertisements with regards to hair companies now they presume they are done!
Woah! Not by a VERY LONG SHOT! And here is just where it gets depressing with respect to the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, types. A key phrase is something that the search engine can look for and validate (in our day), to use as one of many parameters in order to how to list your site.
The keywords we refer to will be in two distinct and totally different places. The first in the site header of your site. in what is known as the section for the purpose of “meta” tags. We will deal with the meta tag in a several article, however let us simply just say these are the keywords most search engine look for (with their “bots”) when visiting your site. An example coto tag to get keywords in our internet site may be like this:
Again within our article(s) on meta tags we will go over these keywords, and the meta tag, but for today take this as a given these are a few of the keywords which will be in the meta tag.
If the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta point and believed that was what the site was about and listed the web page under the keywords. It was caught on immediately, and humans getting the crafty devils they are really, began position keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)
So porn sites specifically, adopting this as yet some other “fool the engine” approach, would put keywords like “hair”, “technology” etc . within their meta tags, and give the site an innocuous term and bam !, more traffic.
Thus in the never ending battle Search engines like google caught in, and would a few facts. They deprecated the importance of your keywords inside the meta tags with respect to their algorithms, UNLESS the information on the site in fact did match the keywords. Of course , this was not enough as porn sites will place “real” content material around their very own stuff. Let me give you a SERIOUS example that we find funny, but it is very serious.
In a single of my own posts on my blog, you will notice my bio which is taken care of by search engines. The other day I received an email from a well used flame of mine expressing “I freaked out. We googled you, under Ted Gross Article writer, and you are connected with a site regarding tushy’s! ” So I proceed and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” as well as I just click and obtain led to one other site (no url here as I do not want to publicize that site intended for obvious reasons) and I arrive to a adult site which will ripped off, out of all the content to the internet, MY OWN profile to set around their very own porn campaigns. UGH! Nevertheless, you see that is definitely how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nevertheless keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two cases: 1 . You have keywords inside your meta label (and you ought to have them! ) The little Search results “bot” (that is a software program whose work it is to travel around the Net, never naps and never eats and gets to all those porn sites also!, and accumulates information on MOST sites therefore the information could be categorized), involves our web page of hairisnotforever and reads the keywords on the page. Then this little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines tend “see”, they are simply NOT vision (males are visually oriented not Search engines like yahoo! ) hence graphics are certainly not taken into account until you use the alt sammen tag. ) The methods get more and even more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember first content! )
2 . You have no keywords in your coto tag hence the engine merely looks at your articles.
So our happy couple figures ok lets put the word scalp say, atlanta divorce attorneys sentence by least 3 times. NO! Have a tendency do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used regularly, but NOT over-used.
Now at the time you Google designed for hair goods using the term “balding”, the major search engines has the key word, and based upon a million parameters decides what position for this specific key phrase, hairisnotforever may have, and passes it out.
Consequently our couple figures what the hell. All of us will also promote mascara, they usually put in a photo advert and the word wimperntusche in their keywords, without having any content for this. Well then being listed while the last in the last belonging to the last for everyone looking for “mascara”. So because of this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta indicate. ”