OK so now we know content is king. And lastly since people are creating our personal blogs, (remember blogs can be short slang for Websites – which can be what their particular “formal and official” name is), almost all of our details is going to be “unique” and “Original”. Yet occasionally, since you’re only person, and since we simply cannot “create” more and more details, we can copy data from other websites. That is neat. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now allow me to make this apparent. If you are providing a service to the people, where your primary business is to offer out links to other places exactly where people can usually get information, therefore are a database where people come to get links, because you already performed all the homework – that is certainly fine. Because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITORS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine examines. Not with a long taken.
This is a critical point out keep in mind. All kinds of things we is going to talk about, just about every method, from content to email to prospect lists to whatever, has but one aim in mind. To consistently and constantly increase and build your web site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service plan you are selling, to come back. Therefore please differentiate involving the end goal as well as the methods. Articles (discussed inside our first article) is a approach towards the target of getting listed in a good status on a search engine, and the goal is to include people make use of and come to your web-site or weblog, and make a “buzz” about it. (We might talk about this much later within our series. )
Let us resume content for a moment. Here we are talking about something that almost all writers learn about and are familiar with. Text, ideas, phrases. Classic, unique textual content.
So in order to continue on our own fairly reasonable path, all of us will now concentrate on the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Before explaining just the thing these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.
If you have an online site selling your hair beauty products, you will want to sell off your material writing content material around whatever you are selling. Naturally if you write something about the between different models of dish washers, this is not going to relate to the “subject matter” and content material of your site. So you is going to write content articles around your mane supplies. You can expect to write articles on very good hair care, means dye your mane, how to get gone split-ends, when to shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not really Forever”. Nonetheless this is our site at the moment and we will keep it as we go along. hairisnotforever even offers a blog page. This ricordiquellascena.com blog we will phone “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who’s aptly named Mr. Nor Hair. Right now we have the following:
1 . Web-site – Your hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These types of names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles in particular when I be able to the article to the importance of choosing the best name.
Thus Mr. Nor Hair fantastic wife, Mrs. Purple Wild hair work together. That they create the web page, get all the necessary stuff to sell a thing on it, set a couple of articles about curly hair and relax and wait for a people to arrive beating their particular “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you state in English language, “Knock. Knock. Good Morning! Any individual Home? inch
Okay the Hair couple know about keywords. Therefore they make articles in which EVERY term has the term hair in it (or balding). Although hair is the name of the video game. They make sure their content is basic, and once they have written two HTML internet pages of locks articles, intentionally placed by their cousin the graphic artisan (who is bald) around the advertisements to get hair companies now they think they are completed!
Woah! Not by a LONG SHOT! Here is just where it gets depressing for the uninformed and non-dedicated people.
Let us deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A key word is a thing that the search engine looks for and validate (in our day), to use as one of the parameters on how to list your site.
The keywords all of us refer to are in two distinct and totally different spots. The 1st in the site header belonging to the site. about what is known as the section with respect to “meta” tags. We can deal with the meta tag in a varied article, however let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example destinazione tag designed for keywords upon our internet site may appear like this:
Again in our article(s) in meta tags we will talk about these keywords, and meta tags, but for now take this as a given these are a number of the keywords which is to be in the destinazione tag.
If the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and presumed that was what the internet site was about and listed the site under the keywords. It was caught to immediately, and humans getting the crafty devils they are simply, began position keywords that had not do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Sinks into & Eyeballs)
So porn sites specifically, adopting this kind of as yet one more “fool the engine” technique, would set keywords like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous term and voila, more traffic.
Therefore in the never ending battle Search engines like google caught on, and have a few items. They deprecated the importance with the keywords in the meta tags matching to their methods, UNLESS the information on the site actually did meet the keywords. Of course , this was not enough because porn sites will put “real” content material around the stuff. I will give you a SERIOUS example that we find funny, but it is very serious.
In a single of my own posts in the blog, you can see my biography which is picked up by search engines. The other day I received an email from a classic flame of mine saying “I freaked out. My spouse and i googled you, under Ted Gross Article writer, and you are associated with a site about tushy’s! inches So I travel and Yahoo it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” as well as I click and receive led to a second site (no url right here as I tend not to want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which usually ripped off, of all the content in the internet, MY OWN profile to set around their porn campaigns. UGH! Nevertheless, you see that is normally how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two situations: 1 . You may have keywords inside your meta label (and you need to have them! ) The little Internet search engine “bot” (that is a software application whose job it is to travel and leisure around the Internet, never naps and never consumes and gets into all those porn sites too!, and sees information on MOST sites hence the information could be categorized), relates to our web page of hairisnotforever and states the keywords on the webpage. Then this little robot makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines may “see”, they are really NOT image (males are visually focused not Search engines like google! ) consequently graphics are certainly not taken into account if you use the oll (derb) tag. ) The methods get more and even more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember primary content! )
2 . You could have no keywords in your destinazione tag and so the engine simply looks at your content.
So our happy couple figures okay lets position the word mane say, in every single sentence at least 3 times. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Search results and you will be punished for it! It must be used and used often, but NOT overused.
Now as you Google just for hair items using the phrase “balding”, the Search Engine has the key word, and based upon a million variables decides what position just for the specific keyword, hairisnotforever will have, and nourishes it out.
Therefore our couple figures the actual hell. We all will also sell mascara, and in addition they put in a picture advert and the word wimpernfärbung in their keywords, without having any kind of content for doing it. Well then will probably be listed seeing that the last of this last within the last for any individual looking for “mascara”. So in this lesson the formula can be:
“Content+Keywords inside the content+Keywords in Meta tag. ”