By Richard L. Brandt

ISBN-10: 145512673X

ISBN-13: 9781455126736

ISBN-10: 1591843758

ISBN-13: 9781591843757

ISBN-10: 1591845858

ISBN-13: 9781591845850

Amazon's enterprise version is deceptively uncomplicated: Make on-line procuring so effortless and handy that buyers will not think carefully. it may virtually be summed up by way of the button on each web page: "Buy now with one click."

Why has Amazon been such a success? a lot of it has to do with Jeff Bezos, the CEO and founder, whose distinctive blend of personality features and enterprise approach have pushed Amazon to the head of the web retail world.

Richard Brandt charts Bezos's upward thrust from desktop nerd to global- altering entrepreneur. His luck should be credited to his forward-looking insights and ruthless enterprise feel. Brandt explains:

  • Why Bezos determined to permit adverse product experiences, thoroughly guessing that the earned belief could outweigh attainable misplaced revenues.
  • Why Amazon zealously guards a few patents but freely stocks others.
  • Why Bezos referred to as turning into ecocnomic the "dumbest" factor they can do in 1997.
  • How Amazon.com turned one of many basically dotcoms to outlive the bust of the early 2000s.
  • Where the corporate is headed subsequent.

    Through interviews with Amazon staff, rivals, and observers, Brandt has deciphered how Bezos makes judgements. the tale of Amazon's ongoing evolution is a case examine in how you can reinvent a complete undefined, and one who someone in enterprise at the present time ignores at their peril.

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One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt


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